Welcome to The White Line web shop built by Cuore. 

The White Line champions the relentless spirit and love for life of Magnus White, a dedicated 17-year old US National Team cyclist who was tragically struck and killed by a driver while training in his hometown. 

Our Mission: 

To preserve and honor the legacy of Magnus White, using his memory to inspire cyclists around the world and to pay tribute to lives taken too soon. We are dedicated to advocating for the safety of all vulnerable road users and to be a new voice towards creating safer road environments.

All net proceeds from this store will go to The White Line Foundation.

CUORE of Switzerland offers the highest level of both function and form and in all our apparel. Our products are constructed with only the finest technical fabrics and backed by a design and fit that will enhance all of your riding experiences.

Products are also able to be tailor fit by selecting your choice of sleeve, torso and short length if you choose. 

If you need help with any questions on fit, styles, ordering process or anything else please reach out to the CUORE team at shop_us@cuore.ch. 

Note that all CUORE productions are being custom made for you. Delivery time is typically 5-6 weeks after the shop has closed and all order are final and not returnable.